6 Best WordPress Email Subscription Plugins To Collect Leads

Want to capture your reader’s Emails? These Best WordPress Email subscription plugins will help to collect Emails in different ways.

Lead WordPress plays a key role in any business firm. It helps to discover new business opportunities and to interact with new customers and even know their requirements. WordPress helps in lending great support to pages. There are many numbers of Plugin software that help in simplifying the work. Even application has specific features and added tools that minimize the work. So we should be keen on choosing the best software.

To meet the business goals you need to have the best supporting plug-in software in order to meet the business commitments and goals. If you have the best Word Press plug-in software you can manage all your contacts, emails, best caliber clients and you can see a gradual development in the business.

Note: We highly recommend OptinMonster as a first choice and ConvertPlus as a second choice. So if you are in a hurry, don’t waste time just pick any one of them and you are good to go.

Best WordPress Email subscription plugins

Video Tutorial:

For the reader’s convenience, we always create a video tutorial. Either you can watch and learn or simply skip the video and continue with the steps mentioned afterward.

1. Hello Bar:


HelloBar makes the work even simpler with the best lead generation plugin installed with the application. Even with this software, we can know who visited our website. It also invites new customers to access the data. Customers will be added to the mailing list once they access the data and confirm the subscription. It is easy to use like install and get valuable information at your fingertips with an added security plugin. You can get this with the trial version to know the product performance.

It will give you almost every feature and design like exit intent, floating, notification bar, etc.,

HelloBar Features at a Glance:

  • Types of Popup supported: Hello Bars (for announcements, greetings), Page Takeovers, Sliders, Alert bells, Email collection Popups, Sliders, Modals, Yes/No questions, etc.
  • Email Integration Supported: ConvertKit, MailChimp, and Sendgrid
  • Zapier integration is also available.
  • Targeting is easy: With over 200 rules, you can decide which message should be shown on your website page. 
  • Both Headline and design of the Popup form are customizable. Templates suitable for different situations are included. HelloBar color detection feature helps you to quickly make decisions on the Popup form. Animation can also be applied to the form elements.
  • Under individual popup form reports, you can gather information like the number of clicks, impressions, conversion percentage, and much more.
  • A/B testing: Multiple Popup forms copy (variants) can be assigned to the single website page and appear to the visitors randomly. With this feature, you can determine which popup form template converted the most.
  • The HelloBar branding can be disabled from all pop-up forms and bars.
  • A Custom thank you page can be configured and shown to the visitors when they will be converted successfully.

HelloBar Pricing & Plans

Update: HelloBar recently introduced a “free forever” plan in which you get 5,000 monthly views and 10 popups, gives basic design features, Device type targeting, 1 A/B Testing, and supports basic integration.

Apart from the free plan, Hello Bar has offer 3 premium cost-effective plans: Growth, Premium, and Elite.

The Growth plan will cost you $29/ Month. It supports 50,000 views per month. it gives Unlimited popups, subscribers, and A/B tests. It gives you Advanced design, targeting, and Integrations features. It will also provide a Dedicated Marketing Expert for  90 Days. You can use the Growth Plan 30-Day for Free.

Premium Plan will cost you $49/month. You get 150,000 views per month and here you get premium email integrations and priority technical support compared to the Growth plan.

Elite Plan will give you all the features of the Growth Plan. And it supports 500,000 views per month and gives Premium design, targeting, and integration features. This plan will give you a dedicated marketing expert. An elite plan will cost you $99/Month.

If you take any plan for one year you will get 2 free months.

HelloBar Pros

  • A free plan is available.
  • All types of popup forms and bars are included in a free plan.
  • Budgeted paid plans.

HelloBar Cons

  • Targeting is basic in a free plan.
  • No instructions or knowledge base regarding plugin configuration is available on the website homepage.
  • Only 1 live test is available in the free plan.
  • Branding cannot be removed in a free version.

HelloBar: Bottom Line

You can consider HelloBar for sure when you want to mainly communicate your message to your customers with attractive popup forms and bars. This way customers could be able to reach the webpage you want them to drive.

However, this plugin could also be used to collect email leads. You can set up a nice newsletter form with the HelloBar and use it as a lead magnet.

The main highlighted feature of this tool is the custom targeting capabilities. Literally, you can configure over 200 filters and deliver the right message (popup form) to the targeted user. 

Another reason to go for HelloBar is trust and credibility. Big websites like Neilpatel.com have been a customer of HelloBar for a long time. 

2. OptinMonster:

optinmonster - best WordPress email subscription plugin

OptinMonster is the Best WordPress Email subscription plugin active since 2007. It has almost every feature like Exit Intent, Geo-target, floating forms, widget forms, in-post forms, etc., It loads fast which will have very little impact on your page load speed. Compared to the HelloBar, OptinMonster is ahead in features as well as pricing plans. Starting from just $9/month you can plug OptinMonster on a single website.

Over 1 million websites have been already using OptinMonster to collect email leads. No other WordPress email subscription is enough popular compared to OptinMonster.

OptinMonster works in 3 simple steps: First, you have to create a campaign based on the available templates. This can be done by drag and drop builder. Then you have to configure or customize the appearance of the campaign form on a website. When everything is done, you just need to test it and run it on your website.

OptinMonster Features at a Glance:

  • Supported lead capture forms: Popup forms, Floating bars, Full-screen overlays, Slide-ins, Countdown timers, Sidebar forms, Inline forms, Coupon wheel options forms, Content locker forms, Yes/No forms, etc.
  • Advanced targeting is possible. OptinMonster first understands the user behavior and with the help of smart triggers, it shows the right campaign at the right time.
  • Types of targeting supported: Geo-location targeting, On-site targeting, device-based targeting, page-level targeting, cookie retargeting, UTM campaign targeting, etc.
  • The types of triggers OptinMonster uses to display the right campaign are Exit intent trigger, Scroll trigger, JavaScript Variables, Inactivity Sensor, HTML elements, etc.
  • The option to create a design from scratch is available.
  • Animation and sound effects compatible forms
  • The thankyou message is customizable
  • The List segmentation feature is available. The subscribers can be grouped based on their interests. 
  • 30+ Email integrations supported: MailChimp, Aweber, ActiveCampaign, Hubspot, ConvertKit, Sendinblue, Drip, Constant Contact, etc. 
  • With the support of Real-time analytics and A/B testing, the conversion rate will be boosted for sure.

OptinMonster Pricing and Plans:

OptinMonster is an expensive one, but it is 100% worth the money. Optinmonster pricing starts from $9/month. Our readers get a special discount coupon through this link. The plans are based on the number of sites, so you can take advantage by reselling or purchasing on a sharing basis with your friends and installing it on multiple websites.

OptinMonster Pros

  • 14 days refund policy.
  • A huge number of advanced features make OptinMonster the world’s best robust lead generation plugin.
  • Exit Intent forms are supported.
  • Documentation about the plugin working is available on the website.
  • The number of supported email integrations is huge here compared to other email subscription plugins.

OptinMonster Cons

  • Free plans are not available
  • Yes/No Multi-step forms are not included in the basic plan.

OptinMonster Bottom Line:

Go with the OptinMonster plugin when you want the most trusted, widely used lead generation plugin of all time. Period. Seriously, just open up the OptinMonster pricing page you will be shocked to see its pricing table. There are so many features included in a single plugin. Further, the pricing plans are based on per site. This allows you to resell or hook one single license on multiple websites. 

When you talk about boosting the business with a lead generation plugin, We recommend OptinMonster as a first choice.

3. ConvertPlus


ConvertPlus is the best alternative to Optinmonster. It gives almost every feature but for a very less price. Of course, it will have little impact on your website speed. Its price starts at $23 for unlimited updates with 6 months of support. The support can extend to 12 months after paying a couple of extra dollars.

After OptinMonster, we would recommend ConvertPlus as our 2nd choice.

4. SumoMe:


SumoMe is also the best Word Press Plugin providing growth to the business. It has the best positive popularity. It also has all the website developing tools provided as a Suite. Such tools will surely help to grow your website while helping you to get the required information from the clients and customers. There are many top sites that use Sumo Me as a plugin and have seen growth.

The great thing about this plugin is its pricing and plans. They are very straightforward. Apart from the free forever plan, it only has one premium plan starting from $39/month which includes all features.

When we talk about its specialty, this plugin not just helps you in building subscribers list but also allows you to send emails through their servers which means that you don’t require any email marketing service integration to communicate with your subscribers.

5. Mautic WooCoomerce Integration

5. Mautic WooCoomerce Integration

Mautic WooCommerce Integration was created exclusively for WooCommerce store owners who want to automate all of their WooCommerce marketing operations. It creates highly effective marketing campaigns with pre-defined consumer categories, fewer abandoned carts, simple marketing, and better sales to save you time.

Features :

  • Data Syncing in Real-Time Over Mautic
  • Personalization and Automation of Emails
  • More conversions with fewer abandoned carts
  • RFM Segmentation
  • Create highly adaptive and converting campaigns

6. Email Subscribers & Newsletter – By Icegram:

Email Subscribers & Newsletter - By Icegram

The Email Subscribers & Newsletter plugin is the first plugin that appeared in a WordPress plugin repository when you type “Email Subscription”. Well, let me tell you this plugin is basically for those website publishers/owners who want to increase subscribers for their newsletter services.

This plugin has the feature of sending automated updates to newsletter subscribers when a new post is published on your website. Broadcasts could also be sent. This plugin allows you to place a beautiful subscription box anywhere on your site for collecting leads.

The great thing about this plugin is that it could be easily integrated with popular SMTP plugins such as WP Mail SMTP, Easy WP SMTP, etc. This way you don’t have to take a premium email marketing service for sending newsletter emails to your subscribers.

Apart from this, these are some of the best features of this free plugin:

  • All the data will be kept on your server
  • Store unlimited contacts (subscribers)
  • Send unlimited broadcasts
  • Generate unlimited post notifications
  • Create unlimited forms and lists
  • GDPR compatible
  • Email templates
  • Compatible with popular WordPress SMTP plugins
  • Email notification to admin when someone subscribes
  • Welcome emails to subscribers
  • Import/Export contacts
  • Email tracking (open rates & view rates)
  • More…

Note: This plugin also has a premium version. Check it for more advanced features.


If you have good revenue from your website, you can directly go with Optinmonster. If you can not offer the expensive one, you can definitely try ConvertPlus.

These are the Best WordPress Email Subscription Plugins. If you have any queries regarding the same do let us know in the comment section below. If you like this article, please share this article. Want more blogging tips, follow BlogVwant on Facebook, Twitter, and YouTube.

WordPress Email Subscription Plugins – FAQs

Do WordPress lead generation plugins affect my website speed?

It depends on the plugin itself. A plugin like OptinMonster would not impact the website speed.

Do lead generation plugins affect SEO?


What is the best free lead-generation WordPress plugin?

HelloBar. It has a free plan you can consider if you are a beginner or just want to try the lead generation strategy on your website.

Which is the most advanced and powerful lead generation plugin?


Do I need to learn coding before creating lead-generation campaigns?

No. All plugins mentioned in this article have a drag-and-drop feature. No coding knowledge is required.

Which is the cheapest WordPress email subscription plugin?


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