How To Setup Google Analytics Custom events tracking Easy In WordPress: MonsterInsights Alone Can Make This

Do you want to learn how to easily set up Google Analytics custom events tracking in WordPress without tricky and any code? That too in mere minutes! Then you need to install and use World’s No.01 Google Analytics plugin, MonsterInsights.

Now go through the article to learn how to add custom events tracking to your links in WordPress with MonsterInsights Custom Link Attribution. And how to set up custom link categories, labels, and actions for your link clicks with MonsterInsights. Further, you can learn how to view the generated reports straight in your WordPress site dashboard.

What is MonsterInsights?

MonsterInsights is the World’s No.01 WordPress Google Analytics plugin. It aids you to use Google Analytics with WordPress in the most simple way possible.

With this, you can set up custom events tracking in your WordPress in mere minutes. Exactly saying in less than 5minutes. That too without a need of any code. And you can view the comprehensive Google Analytics reports straight from your WordPress site. That’s really great!

In brief, MonsterInsights makes easy to track users’ interactions on your WordPress site with Google Analytics.

MonsterInsights Discount

First-time customers will get the 50% discount on all MonsterInsights plans through This MonsterInsights discounted pricing page.

What are Google Analytics Custom Events?

Events are user interactions on your website with content such as downloads, video plays, mobile ad clicks, button clicks, flash elements, gadgets, AJAX embedded elements, and more.

Events can be tracked independently from a webpage load or screen page load or pageview hit.

What is Event Tracking in Google Analytics?

Event tracking permits you to track user-interactions on your site content. Tracking your events is a great way for you to know how your users are behaving on your site. And you can know your most important content and measure conversions. Once, you know your users’ behavior, you can then act accordingly to build a strong strategy to add content that boosts your conversions.

For example, you have added a sidebar call-to-action button on your site which is a link to your pricing page like https://www.example.com/pricing. And now you want to know how users are interacting with it. Then you need to add custom event tracking to this sidebar call-to-action button.

An event has the following main components:

• Event Category:
  • It is typically the name of the object allocated to the group of similar events that you want to track.
  • For example “CTA” for call-to-action buttons.
• Event Action:
  • It is typically used to name the type of interaction or event that you want to track for a particular web object.
  • For example: “Click” for clicking on the buttons.
• Event Label:
  • With labels, you can give additional information about the events that you want to measure.
  • For example: “Buy Button” for your sidebar button
• Event Value:
  • It is the numerical value allocated to the event you need to track. For example, an event value may be download time, length of the video played, or some numerical value.
• Event Non-Interaction:
  • It is used if you want to designate an event as interactive or non-interactive. This field object consists of true or false. Here, in this field, the default value is false, that means an event is considered interactive. And it impacts the bounce rate calculations.
  • If you desire to make an event non-interactive, you need to set the non-Interaction value to true. And in this case, it doesn’t impact the bounce rate calculations.

Now if you want to add custom event tracking to your sidebar call-to-action button link. Then you need to add event conditions like the following:

• Category: “CTA”
• Action: “Click”
• Label: “Buy Button”

Once you have set up custom event tracking to your sidebar call-to-action button link. Then Google Analytics starts recording your call-to-action button clicks as custom events with the above values.

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How To Set Up Google Analytics Custom Events Tracking in WordPress

Do you know this? By default, Google Analytics tracks only pageview hits. And gives you only important metrics related to page views like the location, bounce rate, time on page, and more.

But is this information really enough? No. You need to know all other activities on your website that your users do with content such as downloads, video plays, mobile ad clicks, button clicks, flash elements, and more. Then you need to set up event tracking in your WordPress.

Now you can set up Google Analytics custom events tracking for your links in WordPress using the following two methods:

1. Using MonsterInsights Custom Link Attribution (EASIEST method)
2. Adding the onclick Parameter on your Link Manually.

Here, the first method is the easiest method. Because MonsterInsights simplifies the whole process of setting up event tracking in WordPress. And with MonsterInsights you can set up event tracking for your links in your WordPress in mere minutes. Exactly saying in less than 5 minutes! And you don’t need any coding knowledge.

Whereas the second method is cumbersome and you should have knowledge of Javascript skills.

Now, let’s view the two methods in detail.

1. How To Set Up Google Analytics Custom Events Tracking in WordPress Using MonsterInsights

MonsterInsights is the World’s No.01 WordPress Google Analytics plugin. It aids you to use Google Analytics with WordPress in the most simple way possible.

MonsterInsights has introduced a new Custom Link Attribution feature that lets you easily add custom event tracking to your custom links.

With this new Custom Link Attribution feature, you can easily track your call-to-action (CTA) buttons and come to know how relevant they are for your site’s conversions.
Likewise, you can add event tracking to other important links such as your subdomains and view how users interact with those links.

1.1 View The Comprehensive Reports Straight In Your WordPress Site Dashboard Using MonsterInsights Plugin

Just now you set up custom events tracking for your links in your WordPress site. Next, you can view the data from your custom event tracking link, straight from your WordPress site dashboard.

For this, navigate to Insights >> Reports >> Publisher. Next, scroll down and view the Top Outbound Links report if you have created a custom link similar to the one for pricing seen in our previous example.

And suppose you have created a custom affiliate link, you can view the Top Affiliate Links report also to see the number of clicks.

Further, the Custom Link Attribution feature supports Google AMP pages also. So you can exactly track your AMP optimized custom links.

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2. How to Set Up Google Analytics Custom Events Tracking in WordPress Using onclick Method

You can also set up custom events tracking in your WordPress using the onclick parameter. But to do this, you need knowledge of Java skills. If you are a beginner and have no technical skills, this method might be very difficult for you. So, better you choose the first method.

Before set up custom events tracking in your WordPress, you need to install and set up Google Analytics on your WordPress site. In the previous method, you have easily connected your Google Analytics to your WordPress site using the World’s No.01 Google Analytics plugin, MonsterInsights. But in this method, you are not using MonsterInsights. Then how to do this?

Anyhow you can do this if you have profound knowledge of coding skills. To do this, you need to get a Google Analytics tracking code from your Google Analytics account. And add the tracking code to the header.php file in your WordPress.

After connecting Google Analytics to your WordPress site, you can add the onclick parameter to your links. To get started, let you know how the onclick parameter format looks.

Once you add the onclick parameter, Google Analytics starts tracking your WordPress links.
For example, let’s see how to add the onclick parameter on a sidebar call-to-action button. Assume the sidebar call-to-action button is a link to your pricing page: https://www.example.com/pricing

Here, you need to use the following event conditions:
Category: “cta”
Action: “click”
Label: “Buy button”
Now, you need to replace the event category, action, and label with your event conditions. Then the call-to-action button link looks like the one below:

That’s it! Now Google Analytics tracks your custom events when your site users click or view on the button.

Final Thoughts On Setting Up Google Analytics Custom Events Tracking In WordPress Using MonsterInsights

Now you can easily set up Google Analytics Custom Events Tracking in your WordPress site in less than 5 minutes using World’s No.01 Google Analytics Plugin, MonsterInsights. With the MonsterInsights Custom Link Attribution feature, you can easily add custom event tracking to your links in your WordPress. And you can easily set up custom link categories, labels, and actions for your link clicks. Further, you can also view the comprehensive reports of Top Outbound links and Affiliate links straight in your WordPress dashboard.

Finally, you must say thanks to MonsterInsights for simplifying the whole process of setting up event tracking in WordPress. Otherwise, this process might be tricky for beginners. Moreover, by this method, you don’t need any coding skills.

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I hope that this article How To Set Up Google Analytics Custom Events Tracking in WordPress is a quick guide for you to easily add custom events tracking to your links in your WordPress using MonsterInsights. And easily set up custom link categories, labels, and actions for your link clicks. If you like this article, do a favor by sharing this article and follow BlogVwant on Facebook and Twitter for more tips.

Google Analytics Custom Events Tracking in WordPress Using MonsterInsights: FAQs